Conquer Cancer Unveils New Brand Identity

January 1, 2018

The Conquer Cancer Foundation of the American Society of Clinical Oncology (ASCO), a 501(c)(3) non-profit organization that raises funds to support research in all types of cancer, today unveils a new logo and brand identity.

“We have a new look, but our purpose has not changed,” said Conquer Cancer’s Chief Philanthropic Officer Nancy R. Daly, MS, MPH. “It is important that the brand reflect our alliance with ASCO and the spirit of the investment our generous donors make.”

Created to match the streamlined look of the entire ASCO family of brands, the updated logo more clearly identifies Conquer Cancer as ASCO’s non-profit foundation. The mission and vision of the BBB-accredited and Four Star Charity Navigator-rated organization remain the same.  

“Our new logo prominently showcases Conquer Cancer’s association with ASCO and its more than 40,000 members. This makes it clear that we serve a global community and shows that we are focused, visionary, and empathic,” said ASCO and Conquer Cancer CEO Clifford A. Hudis, MD, FACP, FASCO.

ASCO created Conquer Cancer in 1999. Nearly 20 years later, the foundation continues to invest in the brightest minds in clinical and translational cancer research, share knowledge of the latest treatments and cures with cancer professionals through meetings and online medical education, and provide physician-approved information on over 120 cancer types through Cancer.Net®. Conquer Cancer also funds newer initiatives to ensure patients receive the highest quality cancer care, including ASCO’s CancerLinQ® and Quality Oncology Practice Initiative (QOPI®) programs.

“With our updated projection of clarity and precision, we look forward to changing patients’ lives for the better by supporting cancer researchers around the world,” said Thomas G. Roberts, Jr., MD, Chair of Conquer Cancer’s Board of Directors. “Every dollar generously contributed by donors brings us one step closer to conquering cancer.”

About Conquer Cancer

Conquer Cancer Foundation funds research into every facet of cancer to benefit every patient, everywhere. In 1964, seven oncologists created the American Society of Clinical Oncology (ASCO), now a global network of more than 40,000 cancer professionals. As ASCO’s foundation, Conquer Cancer helps turn science into a sigh of relief for patients around the world by supporting groundbreaking research and education across cancer’s full continuum. For more information, visit CONQUER.ORG.